Supporting Local: Your Guide to Shopping Small This Holiday Season
As the holiday season approaches, there's something special about walking into a local shop where the products on the shelves tell stories of our community's creativity and entrepreneurial spirit. Here in Wausau, our local businesses add unique character and warmth to our historic downtown and beyond.
Why Shopping Local Matters
When you choose to shop locally, every dollar makes a bigger impact than you might realize:
For every $100 spent at local businesses, $68 stays in our community
Local businesses create 60% of new jobs
Small businesses donate 250% more to local nonprofits than large businesses
Shopping locally reduces environmental impact through shorter supply chains
Beyond the numbers, shopping locally creates a more vibrant and unique community. Local businesses add character to our neighborhoods, provide personalized service, and offer one-of-a-kind products you won't find anywhere else.
Discover Wausau's Local Gems
Note: The following businesses are examples of local establishments in our community. Their inclusion does not constitute a specific endorsement by Public Service Credit Union. We encourage you to explore all of Wausau's wonderful local businesses.
Kreger's Bakery
A legacy bakery with 59 years of history, now under new ownership that beautifully blends tradition with innovation. Located on Third Street, this cherished establishment offers both time-tested original bakery items and elegant, modern cake designs. The bakery represents the perfect balance of preserving beloved local traditions while bringing fresh ideas to the community.
The Local
This charming gift shop on Third Street showcases handmade items from local artisans, including jewelry, pottery, and home decor. It's a treasure trove of unique finds that capture the spirit of our community.
Shepherd & Schaller Sporting Goods
A Wausau institution since 1949, this family-owned store offers quality outdoor gear and winter sports equipment. Their expertise in fitting and selecting the right gear is invaluable for Wisconsin winters.
Floral Magic
This local florist creates beautiful arrangements perfect for holiday decorating or gifting. Their seasonal displays and custom designs add a festive touch to any celebration.
“Local businesses add character to our neighborhoods, provide personalized service, and offer one-of-a-kind products you won’t find anywhere else.”
Smart Holiday Shopping Tips
Make the most of your local shopping experience with these helpful tips:
Explore Downtown: Take a stroll through downtown Wausau to discover unique shops and cafes. The historic architecture and festive decorations make for a delightful shopping experience.
Shop During Off-Peak Hours: Visit local shops during weekday mornings or early afternoons to enjoy more personalized attention and a relaxed atmosphere.
Look for Unique Gifts: Our local shops offer items you won't find anywhere else, from handcrafted jewelry to locally produced foods.
Check Holiday Hours: Many downtown businesses offer extended hours during the holiday season. Check their social media pages for current hours and special events.
The Heart of Our Community
Shopping locally in Wausau does more than check items off your gift list – it strengthens the fabric of our community. Every purchase supports a local family, helps create jobs, and contributes to our city's unique character. When you shop at small businesses, you support your neighbors' dreams and help preserve what makes Wausau special.
This holiday season, consider the impact of your shopping choices. By choosing local businesses, you're giving twice: once to your gift recipient and once to our community.
Remember: When you shop locally, you're not just buying a gift but investing in Wausau's future.